Mobile Dev Memo Workshops in San Francisco, February 2017 Mobile Dev Memo Workshops during GDC 2017 NOTE: Both workshops are now sold out. You can still submit your name… January 16, 2017
How much data is needed to predict LTV? One common predicament that arises for freemium product publishers is determining when they've accumulated enough data in a soft launch to… January 9, 2017
2017 predictions for mobile gaming (Previous predictions: 2016 predictions for mobile gaming, 2015 predictions for mobile gaming, 2014 predictions for mobile gaming, 2013 predictions for mobile gaming) 2017… January 2, 2017
Top Mobile Dev Memo posts of 2016 As the door closes on 2016 and the prospects of 2017 begin to materialize, it's interesting to look back on… December 26, 2016
2017 predictions for mobile marketing See first: 2016 predictions for Mobile Marketing In terms of industry headline value, possibly the two most intriguing mobile advertising developments… December 19, 2016
App Discovery is Broken. Here’s How to Fix it. This is a guest post by Gabe Kwakyi, the CEO of Incipia, a Detroit-based full-service app agency, and an active… December 14, 2016
Modeling video ad effectiveness on mobile In September, it was revealed that Facebook had been supplying video advertisers with inflated metrics around average advertisement view time:… December 12, 2016
The Balkanization of the app economy Last week, Facebook rolled out its Instant Games offering, which allows Facebook Messenger users to load games more or less… December 5, 2016
Ad monetization design patterns in F2P games I gave the below presentation, entitled Ad Monetization Design Patterns in Free-to-Play Games, at Casual Connect Tel Aviv in October… November 28, 2016
The Power Triad of Resonance for Mobile Games For many mobile gaming developers, marketing is the operational and practical bottleneck that most profoundly aggravates a project's commercial viability. Distribution… November 21, 2016
