Mapping the Mobile User Acquisition Stack The technology needed to run mobile user acquisition campaigns at a high level of daily spend (with "high" here defined… March 13, 2017
Mobile Influencer Marketing’s Jerry Maguire Moment Influencer marketing has been a hot topic on mobile for at least the last two years, but a few recent… March 6, 2017
State of the App Economy: 3 Opportunities and 3 Challenges I gave the below presentation at the Online Marketing Rockstars event in Hamburg, Germany on March 3rd, 2017. Eric Seufert… March 6, 2017
Why does Flurry say mobile gaming engagement is down? This guest post was written by Wilhelm Taht, the Executive Vice President of Games at Rovio, the company that… February 27, 2017
Your first 1000 users on mobile Reaching product / market fit on mobile is popularly considered to mean that an app can be marketed profitably through some… February 20, 2017
Mobile game publishing models In my 2017 predictions for mobile gaming post, I anticipated a fundamental change to the predominant mobile games publishing model, which… February 13, 2017
Unpacking Snapchat’s risks from its IPO filing Last Thursday, Snap, the maker of Snapchat, submitted its S-1 filing to the SEC, initiating its Initial Public Offering process. Snap's… February 6, 2017
The mobile app gold rush is not over Every so often, but with a seemingly increasing pace and usually on the back of a doomsday report from a… January 30, 2017
The coming war between Apple and Facebook Since the launch of the App Store in 2008, but especially since 2009-2010, Apple and Facebook have played fairly well-defined… January 23, 2017
Three Mobile User Acquisition Megatrends in 2017 I gave the below presentation, titled Three UA Megatrends for 2017, earlier today (January 16th, 2017) at Pocket Gamer Connects… January 16, 2017
