Mobile’s post-attribution era One of the biggest challenges emerging in mobile marketing is attribution: not in a technical sense but in a philosophical… May 15, 2017
Facebook’s App Event Optimization tool showcases the power of its data in Q1 earnings Facebook's AEO and VO bid strategy features magnify the value of its proprietary dataset. Facebook released its Q1 earnings last… May 8, 2017
8 Simple Tips for Effective Ad Mediation This guest post was written by Jonathan Raveh, the Director of Monetization at CallApp, a caller ID app. Having spent… May 1, 2017
Streaming Video is a massive story on mobile One of the most noteworthy talking points from last week's Facebook's F8 event -- the company's annual developer conference, in which it… April 24, 2017
Introducing Agamemnon, a mobile marketing business intelligence tool In June 2016, I started working on a tool I called Agamemnon: I wanted to build something that would help… April 24, 2017
The “Quality vs. Volume” fallacy in user acquisition Creative fatigue is a problem that commonly arises for marketing teams: creatives have been seen by so many people within… April 17, 2017
Why is it so hard to hire for mobile growth roles? In the second episode of the Mobile Dev Memo Podcast, I am joined by mobile growth specialist Andy Carvell of… April 10, 2017
Golf Clash: A case study in free-to-play monetization Golf Clash is a golf simulation game from UK-based studio Playdemic. In the game, players compete against each other in… April 3, 2017
Understanding header bidding and its impact on mobile Last week, Facebook announced that it would begin allowing mobile web publishers to access demand on the Facebook Audience Network… March 27, 2017
Why Facebook can clone Snapchat but Snapchat can’t clone Facebook Much has been written over the past few months about Facebook taking inspiration for new product features -- Instagram Stories, the recent Messenger… March 20, 2017
