State of the App Economy: 2017 and 2018 Below is an edited version of the presentation that I gave at the Applause conference in Barcelona in late May.… July 10, 2017
What is an IP worth for a mobile game? It's easy to think of IP licensing for mobile games as a shortcut to success: co-opt a popular and beloved… July 3, 2017
Building a holistic mobile user acquisition strategy I gave the below presentation at Google's AppSummit this past Thursday, June 21st in Dublin, Ireland. The first portion of the… June 26, 2017
Diseconomies of scale in digital advertising A common pattern of progression for a user acquisition team is to start with one person who handles everything, grow… June 19, 2017
The implications of 1 billion iPhones One interesting piece of trivia about the iOS ecosystem revealed at last week's WWDC event was that Siri has reached… June 12, 2017
Facebook and Google own our eyeballs In late May, comScore released its most recent app popularity report, revealing -- somewhat unsurprisingly, since these rankings don't change substantively… June 5, 2017
Zombie Gunship Survival: A case study in Community Management Zombie Gunship Survival is a top-down, first-person shooter mobile game developed by Limbic, the US-based game studio behind Nuts! and the… May 30, 2017
Google’s push to bring apps to low-end Android devices At its I/O event last week, Google launched Android Go, a version of the Android operating system specifically designed and… May 22, 2017
Mobile User Acquisition Workshop in Dublin: June 19, 2017 Mobile User Acquisition Workshop - June 19th, Dublin This workshop is primarily designed for participants from small- and medium-sized app development companies that are… May 22, 2017
Television networks are using data to compete with digital channels This week, the world's largest advertisers gathered in New York to get a preview of the major television networks' content… May 19, 2017
