The multi-billion dollar battle to turn your smartphone into a television In late August, comScore released its 2017 Mobile Report, which provides a broad overview of usage trends in mobile. The report… September 18, 2017
Why $1,000 makes sense for the iPhone X Apple will reveal the next iteration of the iPhone tomorrow, Tuesday, September 12th. The iPhone X is perhaps the most speculated-about… September 11, 2017
The thawing of the Top Grossing chart Last Wednesday, after rolling out its "Likes You" feature to Tinder Gold users in the US, the Tinder dating app… September 5, 2017
The politics of marketing budgeting As a consultant, I saw numerous approaches and strategies for deriving a marketing budget. These approaches generally fell into three… August 28, 2017
Understanding Google’s Universal App Campaign (UAC) changes Last week, Google made a somewhat unexpected announcement: starting on October 16th, AdWords inventory will only be available to mobile… August 21, 2017
How SmartNews (almost) doubled app store conversion in 30 days (This guest post is by Fabien-Pierre Nicolas, Head of Growth at SmartNews, the machine-learning driven news discovery app.) When you join… August 14, 2017
The three stages of the mobile marketing lifecycle The growth of a mobile product generally breaks down into three distinct stages as the product ages, its user base… August 7, 2017
Apple’s massive profit opportunity with Search Ads This is a guest post by Gabe Kwakyi, the CEO of Incipia, a Detroit-based full-service app agency, and an active member of… July 31, 2017
Growth Models on Mobile One mistake I often see developers make in building the concept for a mobile product is to not actively and… July 24, 2017
How many networks are needed to optimize mobile ad monetization? This guest post was written by Jonathan Raveh, the Director of Monetization at CallApp, a caller ID app. Read Jonathan's previous Mobile… July 17, 2017
