Original Content

Facebook triumphed in Q1 earnings despite privacy concerns. Can anything slow it down?

Facebook reported its earnings last Wednesday, February 25th, beating consensus expectations on almost every metric. The highlights: DAUs grew to…

The changing face of mobile marketing with event-based bidding

Facebook's VO and AEO bid strategies and Google's UAC have caused marketers to re-evaluate the way they optimize campaigns. The…

Mobile Dev Memo Live Podcast Recording – May 24th in San Francisco!

The Mobile Dev Memo podcast will be recorded live in San Francisco on Thursday, May 24th. Details to come, but…

Succeeding with Licensed IP for Mobile F2P Games

This is the presentation I gave at GDC 2018 in San Francisco on March 22nd, 2018. The presentation starts with…

Will Apple redefine mobile advertising with SKAdNetwork?

On March 29th, Apple introduced a new set of APIs within its iOS 11.3 update called SKAdNetwork. The APIs are…

Algorithms, Ad Targeting, and Democracy – a Conversation with Dr. Sandra Matz

In the third installment of the not-at-all-regular Mobile Dev Memo podcast, I speak with Dr. Sandra Matz of Columbia University about ad targeting, legislating…

Algorithms and Safe Harbor: What will regulation for Facebook look like?

In 1996, in an attempt to regulate pornographic material on the internet, the US Congress passed the Communications Decency Act.…

Parsing fact from fiction in the Cambridge Analytica fiasco

This past weekend, the New York Times and The Guardian published a series of bombshell articles detailing the ways in…

AEO, VO, and UAC advertising strategy: 6 mobile marketers comment on the era of algorithmic marketing

Facebook's AEO and VO bid types and Google's UAC have fundamentally changed optimization and strategy for mobile advertising. This guest…

Social media, GDPR, and the future of information

In late October, representatives from Facebook, Google, and Twitter testified before a Senate judiciary committee about Russian meddling in the…