Can ethics be applied to advertising algorithms? Late last month, representatives from Facebook, Twitter, and Google appeared before a Senate judiciary committee to discuss their platforms' exploitation… November 27, 2017
Was it a mistake for Instagram to sell to Facebook? One interesting thought experiment, when reflecting on the current state of the app economy -- and especially the degree to… November 20, 2017
The power and peril of Facebook’s advertising platform Facebook has driven an awe-inspiring upward trajectory in the past several years, in terms of DAU (now at 1.37BN), revenue… November 13, 2017
Facebook’s path to mobile ad monetization dominance This guest post was written by Jonathan Raveh, the Director of Monetization at CallApp, a caller ID app. Read Jonathan's previous Mobile… November 6, 2017
Understanding India’s fast-growing mobile ecosystem Last week, the research company Canalys revealed that India has become the second-largest smartphone market in the world after China… October 30, 2017
The second mobile cycle A refrain commonly posited by mainstream technology news websites is that the "mobile cycle" -- that is, the torrent of… October 23, 2017
Ad targeting vs. optimization Back in August, I wrote about Google's shift toward a fully-integrated ad management platform and what that means for advertisers:… October 16, 2017
Can mobile gaming companies go public again? On September 29th, Rovio Entertainment, the company behind Angry Birds, listed its stock on the Nasdaq Nordic exchange. The company's public… October 9, 2017
The intermediation of the app economy When the App Store launched in 2008, it provided developers with a marketplace through which they could directly engage with… October 2, 2017
Navigating the Three Stages of the Mobile Marketing Lifecycle I gave the below presentation at the PocketGamer Connects conference in Helsinki on Tuesday, September 19th. Navigating the Three stages… September 25, 2017
