How do mobile marketers think about LTV in 2018? One interesting thing to track as the mobile app economy has evolved in the past few years is the way… February 12, 2018
What do Data Scientists know? What makes the problem of disinformation abuse and subversion on the largest social media platforms so intractable is the vast chasm… February 5, 2018
State of the App Economy: 2018 and Beyond I gave the below presentation at the Casual Connect conference in Disneyland on Tuesday, January 16th. State of the App… January 29, 2018
What does GDPR mean for mobile? On December 15, 2015, three of the major institutions of the European Union -- the European Parliament, the Council of… January 22, 2018
Marketing’s biggest frustration: a product that sucks The following is a guest post by Peter Fodor, the Founder & CEO of AppAgent and a prolific contributor to the… January 15, 2018
Can Amazon upset the advertising duopoly? The Google-Facebook digital advertising duopoly engendered serious concerns from marketers in 2017 around the extent to which these companies --… January 8, 2018
2018 predictions for mobile gaming (Previous predictions: 2017 predictions for mobile gaming, 2016 predictions for mobile gaming, 2015 predictions for mobile gaming, 2014 predictions for mobile gaming, 2013 predictions… January 2, 2018
2018 predictions for mobile marketing Previous predictions: 2017 predictions for mobile marketing, 2016 predictions for mobile marketing 2017 was a year of transformational change for the mobile… December 18, 2017
Is mobile marketing arbitrage? The use of the word arbitrage to describe what performance mobile marketers aim to accomplish in building audiences for their… December 11, 2017
3 consequences of the mobile advertising duopoly Forrester released its annual Online Display Advertising report (it can be found here, but it's $499 for non-clients) last Wednesday. The… December 4, 2017
