Original Content

Is it healthy for start-ups to spend so much money on user acquisition?

Back in early October, Chamath Palihapitiya, the founder of Social Capital, the erstwhile venture capital firm turned technology holding company, penned…

November 26, 2018

Monthly user churn is a terrible metric

The monthly user churn metric masks fundamental problems with product growth. It's tempting for companies, especially smaller start-ups that are…

November 19, 2018

Why don’t large retailers advertise like D2C brands?

Kantar Media, the data- and insights-oriented consulting division of WPP, earlier this month released a report that revealed that the…

November 12, 2018

Understanding the limits to app virality

Virality as a topic has been covered extensively on Mobile Dev Memo over the years; for a primer, see this…

November 5, 2018

What to think when DAUs decrease but ARPUs increase

Snap's latest earnings call catalyzed a precipitous drop in its stock price, which reached a 52-week low the day after…

October 29, 2018

Using machine learning to automate mobile marketing budgets

This guest post was written by Jacques Frisch, the director of digital marketing at Glovo, a Barcelona-based service-on-demand platform. A…

October 22, 2018

It’s time to re-think A/B testing

This guest post was written by Viktor Gregor, a Senior Data Scientist at Pixel Federation, the company behind the games…

October 15, 2018

What is performance marketing?

Performance marketing is not a specific advertising format or tactic. Rather, performance marketing is a framework for achieving systematic product…

October 8, 2018

Sheryl Sandberg is right: metered access doesn’t scale

Forbes published an exclusive interview last week with Brian Acton, one of the co-founders of WhatsApp, that produced a number…

October 1, 2018

How does LTV / CAC fit into a growth strategy?

The LTV / CAC ratio is not helpful at a global level -- it needs to be represented in a…

September 24, 2018