Netflix’s advertising pivot is complete Netflix reported Q2 2025 earnings last week: $11.1BN in revenue (up 16%, year-over-year); Operating profit of $3.8BN for an operating… July 23, 2025
Google’s Gambit, Part 3: Consumers embrace AI Mode Last week, Search Engine Land published data from January to June 2025 related to consumer conversion metrics in Google Search.… July 16, 2025
The retreat from social commerce Last week, TikTok owner ByteDance told staff in its Shops division that it would initiate a round of layoffs. This… July 9, 2025
Estimating the impact of Meta’s reintroduction of AMM Last week, I wrote about the reinstatement of Meta's Advanced Mobile Measurement (AMM) program, which Meta discontinued in October 2021.… July 2, 2025
Apple updates EU developer terms following DMA fine Apple updated its developer terms for the EU yesterday. These new terms follow the European Commission's (EC) determination in April that Apple had… June 27, 2025
Amazon is CTV’s data engine Amazon announced two CTV partnerships at the Cannes Lions International Festival of Creativity last week: one with Roku and one… June 25, 2025
The privacy shuffle, part 3: Meta resurrects AMM Meta updated the terms for its Advanced Mobile Measurement (AMM) framework on June 17th, effectively resurrecting the program after it… June 19, 2025
Ads come to WhatsApp Meta announced on Monday that it will soon introduce display ads into the Updates tab in WhatsApp. The ads take… June 18, 2025
Unpacking the WWDC AdAttributionKit updates Apple introduced a set of changes to the AdAttributionKit (AAK) marketing measurement framework at its WWDC event last week. The… June 16, 2025
What does advanced fingerprinting protection mean for advertisers? Yesterday, at WWDC, Apple announced that "advanced fingerprinting protection" will now be applied to all browsing modes in Safari by… June 10, 2025
