What to make of decreasing mobile CPMs in Asia PubMatic, a developer of marketing automation software, recently published its Quarterly Mobile Index report for Q3 2015, revealing two interesting… October 19, 2015
“What should I do if I can’t afford user acquisition?” That mobile marketing costs are rising is a well-worn source of anguish for app developers -- especially smaller developers launching their first… October 12, 2015
Is the mobile web good for discovery? In late September, comScore released a report on app usage that highlighted some interesting trends that seemed to contravene prevailing… October 5, 2015
Advertising mobile apps on TV On September 10th, mobile app analytics provider Flurry (which was acquired by Yahoo a little more than a year ago) published… September 14, 2015
3 Mobile Marketing Stories I delivered the below presentation, 3 Mobile Marketing Stories for 2016 and Beyond, at the PocketGamer Connects conference in Helsinki… September 7, 2015
Is China attractive to Western mobile developers? Last week, Gartner released its global smartphone sales report for the second quarter of 2015. The report, which saw Apple's… August 24, 2015
The automated creatives testing framework A popularly accepted notion within mobile advertising is that creatives testing – that is, evaluating the performance of ad creatives against… August 17, 2015
Launching a Free-to-Play Game: Strategies, Risks, and Pitfalls Launching a Free-to-Play Game: Strategies, Risks, and Pitfalls from Eric Seufert I delivered the above presentation, Launching a Free-to-Play Game: Strategies,… August 10, 2015
Mobile advertising and ad blocking in iOS 9 At this year's WWDC, Apple obliquely announced official support for content blocking in mobile Safari in the upcoming iOS 9.… August 3, 2015
Understanding Facebook’s device data policy change In May, Facebook announced an impending change to its data retention policy that sent many mobile marketers into a frenzied panic:… July 20, 2015
