Retargeting and LTV As on desktop, retargeting on mobile presents marketers with the ability to reach lapsed users with campaigns that are tailored… July 13, 2015
Two developers made 14% of mobile app revenues in 2014 Both Apple and Google this year revealed information about the amount of money they have paid out to developers (ie. disbursements… July 6, 2015
App discovery and market saturation A pair of studies released in June affirmed the pain many app developers feel with respect to gaining traction in the… June 29, 2015
Mobile Games: A Flawed Industry (This is a guest post by Michael Velkes, the VP of Marketing at Plamee Games.) With over 2MM apps across the… June 22, 2015
Brand Equity on Mobile Brand Equity is an amorphous concept that is generally dissected in the abstract. In his book, Managing Brand Equity, David Aeker, professor… June 15, 2015
Dubsmash: A case study in virality Dubsmash is a video messaging application that allows users to film videos of themselves lip-synching to audio clips. The app… June 8, 2015
How the upheaval in the advertising industry could affect mobile app developers A wave of "media reviews" -- the process through which large companies re-evaluate their existing relationships with advertising agencies --… June 1, 2015
Ketchapp: A case study in mobile portfolio management Ketchapp is the small, Paris-based app publisher behind the viral sensation 2048, which rocketed up the Top Downloaded charts on both… May 25, 2015
The advertising dilemma for mobile games In-game advertising revenue can be a double-edged sword. App Annie recently released a report on mobile advertising and monetization that revealed… May 18, 2015
Interview: Tapstream Podcast with Mack Flavelle I spoke with Mack Flavelle from Tapstream last week for the Tapstream Podcast. We talked about the Helsinki gaming ecosystem,… May 11, 2015
