Which mobile marketing metrics matter? The standard stable of metrics that drives decision making for most advertisers and publishers is borrowed from the world of… May 4, 2015
Funnel Optimization and Growth Funnel optimization -- that is, the process of improving some user path within a product so that the number of… April 27, 2015
Three alternative mobile games marketing strategies As a "winner-takes-all" marketplace, the app economy is fundamentally hostile to new entrants. But four other trends and forces have created additional… April 20, 2015
Crossy Road: A case study in mobile ad monetization Crossy Road is a mobile game published to the App Store on November 20th, 2014 (and later on Google Play… April 13, 2015
Problems with A/B testing in mobile marketing A/B testing in app development (and in general) is a controversial subject; despite the data-oriented nature of app development, a common criticism of the… April 6, 2015
What does traction look like on mobile? Meerkat vs. Trivia Crack Meerkat, the live-streaming video app that captivated the technology press during SXSW this year, confirmed last week that it has… March 30, 2015
Facebook’s opportunity with an expanded Messenger app Speculation abounded last week about announcements that Facebook may make at its upcoming f8 conference regarding changes to its Messenger… March 23, 2015
$100 CPMs on Snapchat: Is mobile ready for brand ad spending? In late January, Snapchat launched a content section within its app called Discover, which allowed a small number of hand-picked… March 16, 2015
Google Play search ads and app discovery On February 26th, Google announced a major new initiative for Google Play via its developer blog: the search giant will begin… March 2, 2015
Yahoo!’s mobile advertising strategy is materializing On February 19th, at its first ever mobile developer conference, Yahoo! unveiled a new suite of five tools that will leverage Yahoo!'s… February 23, 2015
