3 core specialties for a mobile user acquisition team The persistent -- and most likely permanent, or at least assured for the medium term -- increase in mobile advertising prices… February 16, 2015
Portfolio dynamics for mobile games App Annie recently published a very interesting study that examines the success of three different portfolio strategies as relates to… February 9, 2015
Was the Clash of Clans Super Bowl commercial about user acquisition? This past Sunday, Supercell aired the below commercial for Clash of Clans during the 49th NFL Super Bowl: https://www.youtube.com/watch?v=GC2qk2X3fKA NBC,… February 2, 2015
Trivia Crack: A case study in virality Trivia Crack is a mobile trivia game released globally by Argentinian game developer Etermax in October 2013. The game suddenly… January 26, 2015
Presentation: 3 User Acquisition Megatrends for 2015 I presented the slides below at PocketGamer Connects in London on January 13th, 2015. January 19, 2015
Xiaomi by the numbers Lei Jun, CEO of Chinese smartphone maker Xiaomi, revealed some incredible revenue metrics for the company from his personal Weibo blog in… January 12, 2015
The winner-takes-all nature of the app economy in one graphic The holiday season is a frantic and lucrative time for the entire mobile ecosystem: Amazon announced that nearly 60% of its customers… January 5, 2015
2015 predictions for mobile gaming (Previous predictions: 2013 predictions for mobile gaming & 2014 predictions for mobile gaming) With respect to mobile gaming, 2014 might… December 29, 2014
The evolution of the mobile app install ad On December 10th, Google announced that its new AdWords mobile app install ad unit would be rolled out of beta. The… December 15, 2014
Cross-promotion in Candy Crush Soda Saga On Tuesday, November 11th, King Limited globally launched its latest mobile match-3 game, Candy Crush Soda Saga (CCSS). The game ascended… December 8, 2014
