The EU may treat device fingerprinting like cookies On November 25th, the Article 29 Working Party – an entity within the European Commission focused on data protection initiatives… December 1, 2014
Presentation: Winner Takes All: App Discovery, Quality, and the App Economy Embedded below is the presentation I gave at the most recent LTV > CPI event, entitled Winner Takes All: Discoverability, Quality,… November 24, 2014
The importance of Facebook Messenger’s 500MM users On November 10th, Facebook publicly announced that its stand-alone Messenger app has grown to more than 500 million users. Messenger was… November 17, 2014
South Park, freemium, and pop psychology South Park set its sights on the freemium gaming industry in its November 5th episode, entitled "Freemium isn't Free". The… November 10, 2014
Does Android marketshare matter? Android's impressive stranglehold on worldwide smartphone shipments increased year-to-date in 2014: according to Strategy Analytics, 84% of smartphones shipped in Q3… November 3, 2014
The problem with the term “native ads” for mobile One of the more prominent and rapidly-advancing trends in mobile advertising over the past 12 months (and likely quickening pace in… October 27, 2014
Presentation: 5 Trends in Mobile Games Marketing for 2015 I gave the below presentation at the PwC Outlook conference in Amsterdam on October 9th, 2015. October 20, 2014
App trials, data plans, and Google Play revenues Technology news site The Information reported last week (paywall) that Google is considering the introduction of “app trials” to Google Play,… October 13, 2014
Mobile advertising consolidation is being driven by these three forces Mobile advertising consolidation has accelerated because of macro trends within mobile. By most standards, the mobile advertising space seems to… October 6, 2014
“Quantified Self” alone can’t sustain the Apple Watch Apple announced its long-anticipated Watch (henceforth referred to as the Apple Watch) on September 9th, along with its new iPhone… September 29, 2014
