Why are mobile marketing costs rising? Mobile advertising network Fiksu recently reported that, in July, average user acquisition costs in its network rose 9% year-over-year to… September 22, 2014
iOS 8 brings landing page optimization to the App Store iOS 8 was released worldwide on September 17th, but its principle improvements have been public knowledge since Apple’s WWDC event… September 18, 2014
Interview with the App Business Podcast I was interviewed last week by the App Business Podcast, a weekly podcast about mobile app development. In the nearly hour-long… September 15, 2014
Why is Apple going after analytics and attribution? Largely unreported amongst rumors about the iPhone 6's increased screen size is the fact that Apple, with iOS 8, is introducing… September 8, 2014
Mobile deep linking will not improve app discovery Facebook and Google announced two initiatives this summer aimed at expanding the reach of mobile deep linking. At its F8… September 1, 2014
The problem with app store distribution in 3 charts Last week, Comscore released its US Mobile App Report, a comprehensive analysis of app usage in the United States. At a… August 25, 2014
Brand advertising money’s impact on mobile CPI prices Facebook announced in its Q2 earnings report in late July that 62% of its advertising revenue is now generated on… August 18, 2014
Consumers actually like mobile ads In late July, xAd and Telmetrics released the results of their third annual Mobile Path to Purchase survey, which aims… August 11, 2014
App store winners and losers: An interview with Think Gaming Think Gaming, an app store analytics company and member company of the most recent Y Combinator class, recently unveiled its Top Networks… August 7, 2014
App store discovery is not broken VisionMobile's quarterly developer survey in July 2014 revealed that the majority of mobile apps aren't commercially viable: 50% of app developers make less… August 4, 2014
