The rise of the phablet On July 25th, IDC revealed that global tablet shipments had decreased by 1.5% from the previous quarter, due in large part… July 28, 2014
Google’s free-to-play decision could rock the app economy Update: After this post was published, Google changed the label of the Top Free Apps chart in EU countries to read, simply,… July 21, 2014
3 Reasons why Kim Kardashian: Hollywood has exploded On June 25th, Glu Mobile, the mobile gaming developer and publisher behind Deer Hunter Reloaded, released Kim Kardashian: Hollywood to… July 14, 2014
Five common freemium app marketing mistakes The following is a presentation I gave at the Israeli Mobile Summit in June 2014. Five common freemium app marketing… July 7, 2014
The benefits of low conversion in freemium A freemium product’s monetization profile is, essentially, dictated by its conversion rate and total addressable market. In a marketplace vacuum, given… June 30, 2014
Yo and the gimmick app economy In late May, a messaging app named “Yo” was submitted to Product Hunt, the product discovery website that has recently… June 23, 2014
Dealing with “whales” in freemium data analysis The presence of “whales”, or highly-monetizing users (HMUs), in a freemium product’s user base often leads to analytical confusion. Contrasted… June 16, 2014
Analyzing free-to-play games development: the Game / Team Clock (This is a guest post by Raul Aliaga, a senior game designer and producer. You can read more from Raul… June 9, 2014
Freemium conversion and the problem with classifiers Given the fundamentally low conversion rate of the freemium model, optimizing for revenues can be seen as essentially a targeting… June 2, 2014
Twitter’s ad network difficulties, visualized in three charts In late April 2014, Twitter announced it would be launching an integrated platform, ads.twitter.com, to allow mobile advertisers to manage campaigns… May 26, 2014
