Emerging ad formats in mobile user acquisition The astonishing upward trajectory of Facebook's stock price -- documented in the above chart between June 2012 and May 2014 -- was catalyzed in… May 19, 2014
Low conversion in free-to-play is a feature, not a bug An article excoriating the supposed plague that is free-to-play made the rounds recently, citing engagement statistics from Swrve's April report… May 12, 2014
The Freemium Codex Freemium, as a business model, is not fairly well defined from an academic perspective -- that is, its application to,… May 5, 2014
Avoiding Simpson’s paradox in data analysis Simpson's paradox is a statistical phenomenon in which a population, comprised of different sub-populations (“classes”) with differing statistical properties, exhibits… April 28, 2014
When does marketing become arbitrage? Jon Radoff, the CEO of mobile gaming company Disruptor Beam, gave an excellent presentation at GDC 2014 about mobile gaming commerce… April 21, 2014
The pitfalls of industry benchmarks Mobile analytics firm Swrve released an interesting report last week which presented a set of provocative statistics about games in… April 14, 2014
Launching a free-to-play game: Ladder vs. Trampoline In my recent GDC presentation, I introduced the terms “Ladder launch” and “Trampoline launch” within the context of globally launching… April 7, 2014
Advertising dynamics in freemium apps Freemium app developers are almost universally dogged by the question of whether ad placements should be included in their products.… March 31, 2014
China’s evolving mobile landscape On March 20th, China Mobile – the world’s largest mobile carrier, with more than 770MM subscribers -- released its annual results… March 24, 2014
The click-through rate conundrum Mobile performance marketing campaigns are often evaluated on the basis of Cost per Install (CPI), or the cost per app… March 17, 2014
