Unpacking Reddit’s $1BN advertising business Reddit, the link-based social network, went public in March 2024, nearly 19 years after being founded. As Reddit disclosed in… October 30, 2024
Snap Q3 2024 earnings: continued strength in DR Snap released its Q3 2024 earnings results yesterday: Revenue of $1.373BN grew by 15% year-over-year; Global ARPU of $3.10 grew by 6%. ARPU grew… October 30, 2024
Google’s gambit The structural integrity of Google's Search business is currently being strained by four explicit factors: The growth of consumer-facing generative… October 23, 2024
Netflix Q3 2024 earnings: revenue beat but ad-tier growth flat Netflix reported its Q3 2024 earnings results last Thursday: $9.825BN in revenue (up 15%, year-over-year) and operating profit of $2.9BN for an… October 21, 2024
Unpacking Uber’s $1BN advertising business Uber, the ride-hailing and transportation company, officially launched an advertising division -- as well as a new, in-app advertising format… October 16, 2024
How vulnerable is Google on Search? The Wall Street Journal reports that Google may see its share of the search advertising market drop below 50% in… October 9, 2024
Epic v. Google remedies and Google’s commission calculus The judge in the Epic v. Google case issued an injunction yesterday that imposes several obligations on Google, which was… October 8, 2024
Understanding Adstock in marketing measurement Marketing efforts are often classified based on a timeline of expected impact. Consider the implication of "direct response" advertising versus… October 7, 2024
TikTok search ads and Amazon’s retail vulnerability TikTok has launched a keyword-targeted search ads product. From TikTok's blog post announcing the new Search Ads Campaign feature (emphasis… October 2, 2024
Meta: 1 million advertisers using GenAI for creative Meta revealed at its Meta Connect developer conference yesterday that more than 1MM advertisers are using its generative AI tools… September 26, 2024
