Performance Marketing

Social media platforms don’t sell user data. No one would buy it.

One of the more frustrating and resilient conspiracy theories circulated in the wake of the Facebook / Cambridge Analytica revelations…

Facebook triumphed in Q1 earnings despite privacy concerns. Can anything slow it down?

Facebook reported its earnings last Wednesday, February 25th, beating consensus expectations on almost every metric. The highlights: DAUs grew to…

The changing face of mobile marketing with event-based bidding

Facebook's VO and AEO bid strategies and Google's UAC have caused marketers to re-evaluate the way they optimize campaigns. The…

Succeeding with Licensed IP for Mobile F2P Games

This is the presentation I gave at GDC 2018 in San Francisco on March 22nd, 2018. The presentation starts with…

Will Apple redefine mobile advertising with SKAdNetwork?

On March 29th, Apple introduced a new set of APIs within its iOS 11.3 update called SKAdNetwork. The APIs are…

Algorithms and Safe Harbor: What will regulation for Facebook look like?

In 1996, in an attempt to regulate pornographic material on the internet, the US Congress passed the Communications Decency Act.…

Parsing fact from fiction in the Cambridge Analytica fiasco

This past weekend, the New York Times and The Guardian published a series of bombshell articles detailing the ways in…

AEO, VO, and UAC advertising strategy: 6 mobile marketers comment on the era of algorithmic marketing

Facebook's AEO and VO bid types and Google's UAC have fundamentally changed optimization and strategy for mobile advertising. This guest…

Social media, GDPR, and the future of information

In late October, representatives from Facebook, Google, and Twitter testified before a Senate judiciary committee about Russian meddling in the…

Scaling a marketing team from zero

One issue that most early-stage mobile developers underestimate the complexity of is building a mobile marketing team from nothing. The…

February 26, 2018