The changing face of mobile marketing with event-based bidding Facebook's VO and AEO bid strategies and Google's UAC have caused marketers to re-evaluate the way they optimize campaigns. The… April 23, 2018
Succeeding with Licensed IP for Mobile F2P Games This is the presentation I gave at GDC 2018 in San Francisco on March 22nd, 2018. The presentation starts with… April 16, 2018
Will Apple redefine mobile advertising with SKAdNetwork? On March 29th, Apple introduced a new set of APIs within its iOS 11.3 update called SKAdNetwork. The APIs are… April 9, 2018
Algorithms and Safe Harbor: What will regulation for Facebook look like? In 1996, in an attempt to regulate pornographic material on the internet, the US Congress passed the Communications Decency Act.… March 26, 2018
Parsing fact from fiction in the Cambridge Analytica fiasco This past weekend, the New York Times and The Guardian published a series of bombshell articles detailing the ways in… March 19, 2018
AEO, VO, and UAC advertising strategy: 6 mobile marketers comment on the era of algorithmic marketing Facebook's AEO and VO bid types and Google's UAC have fundamentally changed optimization and strategy for mobile advertising. This guest… March 12, 2018
Social media, GDPR, and the future of information In late October, representatives from Facebook, Google, and Twitter testified before a Senate judiciary committee about Russian meddling in the… March 5, 2018
Scaling a marketing team from zero One issue that most early-stage mobile developers underestimate the complexity of is building a mobile marketing team from nothing. The… February 26, 2018
Why is Snapchat’s redesign so controversial? Earlier this month, Snap, the company that operates Snapchat, posted the best quarterly results in its short history as a public… February 19, 2018
What do Data Scientists know? What makes the problem of disinformation abuse and subversion on the largest social media platforms so intractable is the vast chasm… February 5, 2018
