Fortnite skipping Google Play won’t disrupt the status quo on mobile Epic Games dropped a bombshell on the mobile industry two weeks ago when it confirmed that Fortnite, its battle royale… August 13, 2018
Measuring advertising incrementality using Ghost Ads Ghost ads measurement allows advertisers to understand whether their advertising spend is producing incremental revenue. Incrementality is the measurement of… August 6, 2018
The mobile app economy’s second act An altogether predictable fate has seized the mobile app economy and, more broadly, mobile: it has become boring. Or, at… July 30, 2018
Legal sports betting and its impact on mobile In the 4th episode of the Mobile Dev Memo podcast, I speak with Matt Restivo, the Chief Product Officer at… July 23, 2018
The missing pillar of user data on mobile This guest post was contributed by Jonathan Raveh, the Director of Growth & Partnerships at Neura Mobile is no longer the… July 16, 2018
The Google Play algorithm change and the peril of ASO Last week, word began circulating within the mobile games development community that many developers had experienced a sudden and dramatic… July 2, 2018
Unpacking Facebook’s upcoming changes to Custom Audiences Starting in March -- the month that news of the Cambridge Analytica scandal broke -- Facebook announced a series of… June 18, 2018
In-app header bidding and the road to programmatic It's hard to remember a time when programmatic mobile advertising was not being touted as the next big thing. While some… June 11, 2018
Mobile ad mediation’s new era: SDK bidding Mobile ad mediation is evolving to allow for real-time bidding. This is a guest post by Dom Bracher, Co-Founder and… June 4, 2018
How mobile gaming companies are dealing with GDPR The EU's General Data Protection Regulation transitioned into the enforcement phase on May 25th (the regulation was originally adopted in April… May 29, 2018
