Performance marketers shouldn’t care about Millennials One of the most unfortunate labels in marketing, used ubiquitously by journalists and keynote speakers alike, is that of the… December 10, 2018
Is it healthy for start-ups to spend so much money on user acquisition? Back in early October, Chamath Palihapitiya, the founder of Social Capital, the erstwhile venture capital firm turned technology holding company, penned… November 26, 2018
Why don’t large retailers advertise like D2C brands? Kantar Media, the data- and insights-oriented consulting division of WPP, earlier this month released a report that revealed that the… November 12, 2018
Using machine learning to automate mobile marketing budgets This guest post was written by Jacques Frisch, the director of digital marketing at Glovo, a Barcelona-based service-on-demand platform. A… October 22, 2018
What is performance marketing? Performance marketing is not a specific advertising format or tactic. Rather, performance marketing is a framework for achieving systematic product… October 8, 2018
How does LTV / CAC fit into a growth strategy? The LTV / CAC ratio is not helpful at a global level -- it needs to be represented in a… September 24, 2018
Strategy must precede media buying in mobile advertising One mystifyingly common mis-step that mobile developers make in attempting to grow a user base is spending meaningful money on… September 17, 2018
As Glu’s stock price soars, its Crowdstar acquisition looks prescient Back in November of 2016, mobile games developer and publisher Glu made a three-part announcement: that it had promoted former… September 4, 2018
Why Apple and Google won’t eliminate their 30% platform fees It was revealed last week that Netflix has been running a test since June in selected markets in which iOS… August 27, 2018
5 tips for managing mobile marketing agencies One tactic that many app developers use to obviate the "chicken and egg" problem with mobile user acquisition is to… August 20, 2018
