Google’s Stadia could make app stores obsolete At this year's Game Developer Conference in San Francisco last week, Google finally pulled the curtain back on one of… March 25, 2019
What is a first-price auction? Last week, Google announced that it will transition Google Ad Manager (GAM), its ad platform, from a second-price to a… March 11, 2019
The problem with the 30% platform fee on mobile in three charts Last week, Apple announced that it will allow developers to discount in-app subscriptions on iOS to current and recent users… March 4, 2019
What is the size of the mobile gaming advertising market? No matter how it is valued, the size of the mobile games advertising market is enormous. Someone recently asked me… February 25, 2019
The State of the App Economy: 2019 and beyond Below is the presentation I gave at the Mobile Growth Summit in San Francisco on February 14th, 2019. The presentation… February 19, 2019
What will the next generation of app stores look like? Back in December, Epic, the creator of Fortnite, announced that it would launch a cross-platform app store this year to… January 28, 2019
The feeding frenzy on mobile Last week, in a research note to clients, Credit Suisse published a dramatic chart: global smartphone shipments are expected to… January 21, 2019
Is 2019 the year that influencer marketing grows up? This guest post was written by Adam Hadi, the VP of Marketing at Quidd For the past two years, the… January 7, 2019
2019 predictions for mobile marketing Previous predictions: 2018 predictions for mobile marketing, 2017 predictions for mobile marketing, 2016 predictions for mobile marketing To my mind, the headline… December 24, 2018
It’s impossible to saturate a marketing channel Marketers often confuse a limited total addressable market for channel saturation when faced with poor performance. When faced with degrading… December 17, 2018
