Was it a mistake for Instagram to sell to Facebook? One interesting thought experiment, when reflecting on the current state of the app economy -- and especially the degree to… November 20, 2017
The power and peril of Facebook’s advertising platform Facebook has driven an awe-inspiring upward trajectory in the past several years, in terms of DAU (now at 1.37BN), revenue… November 13, 2017
Facebook’s path to mobile ad monetization dominance This guest post was written by Jonathan Raveh, the Director of Monetization at CallApp, a caller ID app. Read Jonathan's previous Mobile… November 6, 2017
The second mobile cycle A refrain commonly posited by mainstream technology news websites is that the "mobile cycle" -- that is, the torrent of… October 23, 2017
Ad targeting vs. optimization Back in August, I wrote about Google's shift toward a fully-integrated ad management platform and what that means for advertisers:… October 16, 2017
The intermediation of the app economy When the App Store launched in 2008, it provided developers with a marketplace through which they could directly engage with… October 2, 2017
Navigating the Three Stages of the Mobile Marketing Lifecycle I gave the below presentation at the PocketGamer Connects conference in Helsinki on Tuesday, September 19th. Navigating the Three stages… September 25, 2017
The multi-billion dollar battle to turn your smartphone into a television In late August, comScore released its 2017 Mobile Report, which provides a broad overview of usage trends in mobile. The report… September 18, 2017
The thawing of the Top Grossing chart Last Wednesday, after rolling out its "Likes You" feature to Tinder Gold users in the US, the Tinder dating app… September 5, 2017
The politics of marketing budgeting As a consultant, I saw numerous approaches and strategies for deriving a marketing budget. These approaches generally fell into three… August 28, 2017
