The thawing of the Top Grossing chart Last Wednesday, after rolling out its "Likes You" feature to Tinder Gold users in the US, the Tinder dating app… September 5, 2017
The politics of marketing budgeting As a consultant, I saw numerous approaches and strategies for deriving a marketing budget. These approaches generally fell into three… August 28, 2017
Understanding Google’s Universal App Campaign (UAC) changes Last week, Google made a somewhat unexpected announcement: starting on October 16th, AdWords inventory will only be available to mobile… August 21, 2017
The three stages of the mobile marketing lifecycle The growth of a mobile product generally breaks down into three distinct stages as the product ages, its user base… August 7, 2017
Apple’s massive profit opportunity with Search Ads This is a guest post by Gabe Kwakyi, the CEO of Incipia, a Detroit-based full-service app agency, and an active member of… July 31, 2017
Growth Models on Mobile One mistake I often see developers make in building the concept for a mobile product is to not actively and… July 24, 2017
State of the App Economy: 2017 and 2018 Below is an edited version of the presentation that I gave at the Applause conference in Barcelona in late May.… July 10, 2017
What is an IP worth for a mobile game? It's easy to think of IP licensing for mobile games as a shortcut to success: co-opt a popular and beloved… July 3, 2017
Building a holistic mobile user acquisition strategy I gave the below presentation at Google's AppSummit this past Thursday, June 21st in Dublin, Ireland. The first portion of the… June 26, 2017
Diseconomies of scale in digital advertising A common pattern of progression for a user acquisition team is to start with one person who handles everything, grow… June 19, 2017
