The implications of 1 billion iPhones One interesting piece of trivia about the iOS ecosystem revealed at last week's WWDC event was that Siri has reached… June 12, 2017
Facebook and Google own our eyeballs In late May, comScore released its most recent app popularity report, revealing -- somewhat unsurprisingly, since these rankings don't change substantively… June 5, 2017
Television networks are using data to compete with digital channels This week, the world's largest advertisers gathered in New York to get a preview of the major television networks' content… May 19, 2017
Mobile’s post-attribution era One of the biggest challenges emerging in mobile marketing is attribution: not in a technical sense but in a philosophical… May 15, 2017
Facebook’s App Event Optimization tool showcases the power of its data in Q1 earnings Facebook's AEO and VO bid strategy features magnify the value of its proprietary dataset. Facebook released its Q1 earnings last… May 8, 2017
8 Simple Tips for Effective Ad Mediation This guest post was written by Jonathan Raveh, the Director of Monetization at CallApp, a caller ID app. Having spent… May 1, 2017
Streaming Video is a massive story on mobile One of the most noteworthy talking points from last week's Facebook's F8 event -- the company's annual developer conference, in which it… April 24, 2017
Introducing Agamemnon, a mobile marketing business intelligence tool In June 2016, I started working on a tool I called Agamemnon: I wanted to build something that would help… April 24, 2017
The “Quality vs. Volume” fallacy in user acquisition Creative fatigue is a problem that commonly arises for marketing teams: creatives have been seen by so many people within… April 17, 2017
Why is it so hard to hire for mobile growth roles? In the second episode of the Mobile Dev Memo Podcast, I am joined by mobile growth specialist Andy Carvell of… April 10, 2017
