Unpacking Facebook’s strategy from its impressive Q1 results On Wednesday, April 27th, Facebook held its Q1 2016 earnings call. As has become customary for the company over the… May 2, 2016
What would “unbroken” app discovery look like? That app discovery is "broken" is a constant refrain within the app development community. I have argued in the past… April 25, 2016
Introducing Heracles, a mobile marketing agency and consultancy Today I'm happy to announce the launch of Heracles, a mobile advertising agency and consultancy. Heracles will help clients grow… April 25, 2016
Mobile Minutes, Episode #2: Highly Viral Games In this week's episode of Mobile Minutes, Ouriel and I discuss the phenomenon of highly viral games -- what they… April 11, 2016
New Podcast: Mobile Minutes on Snapchat Ouriel Ohayon and I recorded a podcast last week that we are calling "Mobile Minutes": a short (20 minutes), topical… April 4, 2016
How much does a soft launch have to cost? While much has been written on the soft launch paradigm for mobile game releases, one item remains conspicuously absent from popular… March 28, 2016
Mobile gaming and smartphone penetration Last week, eMarketer released a report that showcases the ubiquity of mobile gaming: in 2015, 64% of mobile phone users… March 14, 2016
How much is platform featuring worth? Clash Royale, the latest game from Finnish developer Supercell, received a warm welcome to the app economy when it launched… March 7, 2016
Advertising models in mobile messaging apps In mid-February, a leaked document allegedly originating from Facebook indicated that the company plans to integrate ads into Facebook Messenger in… February 29, 2016
App portfolios and strategic cross promotion I delivered a presentation last week at Casual Connect Amsterdam entitled "Optimizing User Acquisition for an App Portfolio". In the… February 22, 2016
