How much money is Candy Crush Saga making? Edit: Please note that the original publication date of this article is June 17, 2013 Last week, King, the developer… June 17, 2013
The Hidden Costs of A/B Testing Some interesting insight into how Zynga operates emerged in the recent Reddit thread started by one of the 520 employees… June 10, 2013
A yield management model for mobile advertising Yield management is a pertinent topic within the context of freemium mobile app distribution, monetization, and user acquisition, as it… June 3, 2013
Three trends in mobile advertising MoPub recently published its quarterly Mobile Advertising Marketplace Report for Q1 2013, which, combined with other such reports from mobile… May 20, 2013
GungHo, the $15 billion dollar gaming behemoth Tokyo-based mobile game developer GungHo Entertainment has dominated mobile gaming press lately with its enormous and ever-increasing revenue announcements: in… May 13, 2013
King vs. Kabam on the road to IPO Note: This post was original published in May 2013. King has subsequently gone public. The performance of Zynga's stock in… May 6, 2013
When will Android-first be a viable launch strategy on mobile? Apple's Q1 2013 results were undisputably poor; its net profit fell by 18%, representing the first time in more than… April 29, 2013
Should Lifetime Customer Value (LTV) be Discounted? One of the more difficult adjustments to make when transitioning from academia to industry is the change in vernacular required… April 23, 2013
The economics of mobile game publishing (The model referenced throughout this post can be downloaded here) Supercell’s recent $100mm secondary financing round raises some interesting questions… April 15, 2013
Why the retention profile is more useful than the churn metric in freemium I’ve stated a number of times that, within the context of the freemium model, retention is the most important metric… April 8, 2013
