Freemium = Marketing It's easy to think of the freemium business model as merely a pricing strategy: by setting a product's price point… September 9, 2013
Dear indie mobile game developer Dear indie mobile game developer, I interact with you on a regular basis, as a mentor in the Gamefounders incubator… August 26, 2013
Millennial Media's acquisition of Jumptap was all about data On August 13th, Millennial Media, the mobile advertising platform operator, announced that it had acquired Jumptap, another advertising platform operating… August 19, 2013
GungHo's stock price rollercoaster and hit-driven valuations On July 29th, Japanese game developer GungHo Online Entertainment issued its financial report for the half year ended June 30th.… August 12, 2013
Quantitative Literacy: An interview with Wharton Professor Dr. Peter Fader Chapter 5 of my upcoming book, Freemium Economics, is dedicated entirely to lifetime customer value. In researching this chapter, the… August 8, 2013
The role of LTV in freemium Lifetime Customer Value is probably the most fundamental conceptual struggle for freemium app developers. And while calculating LTV and integrating… August 5, 2013
Can Zynga bounce back? Zynga’s Q2 earnings filing was abysmal: the company reported that its bookings – a non-GAAP accounting convention that recognizes revenue… July 29, 2013
The logic and sorcery behind mobile game company valuations Two fairly significant events took place recently that have shed light on the byzantine process of valuing a gaming company.… July 17, 2013
Alternative financing schemes for mobile gaming companies The recent debate around the appropriateness of venture capital financing for gaming companies has obliquely referred to alternative financing schemes… July 1, 2013
What’s the consensus on VC financing for gaming? Techcrunch recently questioned the appropriateness of venture capital investment in gaming companies; it suggested that alternative financing models – such… June 24, 2013
