Brand marketing and performance marketing can co-exist on mobile The active M&A market for mobile gaming has placed emphasis on reaching massive user base scale: the largest mobile games command… November 18, 2013
The 10 Commandments of Mobile App Analytics Mobile App Analytics has become commodified: dozens of services – many of which are free – can be quickly integrated… November 11, 2013
Public markets punished Glu Mobile's revenue concentration in Q3 Glu Mobile held its Q3 earnings call on October 30th. The tone of the call was upbeat; Glu's recent title,… November 4, 2013
The 10 Commandments of Mobile User Acquisition Mobile user acquisition is in a nascent and transformational state. Instagram's sale to Facebook in April of 2012 for $1… October 28, 2013
Defining Viral Growth for Mobile Apps Virality is a contentious topic within the field of mobile app development because it is almost impossible to precisely instrument:… October 21, 2013
The marketing divide between Android and iOS is growing Last week, MoPub -- which operates one of the largest mobile real-time bidding exchanges and was recently acquired by Twitter -- released its… October 14, 2013
Visualizing the importance of retention in Freemium A freemium product's retention curve is generally accepted to assume the shape of a negative exponential function, as below: A… October 7, 2013
3 reasons why comparisons between Zynga and King are flawed Freemium mobile gaming is a byzantine, poorly-understood vertical within the ecosystem of consumer technology. Few industry analysts or journalists possess… September 30, 2013
Explaining Tinder’s curiously viral growth Tinder is a dating app – some have called it a "hook up app" – that allows users to scroll… September 23, 2013
Five characteristics of a viral product Virality is a simple concept to grasp but is seldom implemented effectively. For one, very few products are conceived of… September 16, 2013
