2013 Predictions for Mobile Gaming 2012 was an encouraging year for the mobile gaming industry: total revenues swelled to $4.5 billion, the number of iOS… December 23, 2012
Analytics-first development I read an interview about VC investment in gaming companies recently in which a quote surfaced with which I very… December 17, 2012
Mobile first vs. Web first: Lessons learned from gaming It's interesting to see the debate around mobile vs. web first erupt again for the consumer web (see here and here), as this… December 12, 2012
The problem with mobile user acquisition, Part 2 of 2: Adverse Selection Part One As mentioned in the first post on this topic, a marketing manager knows only a few things about… December 7, 2012
The problem with mobile user acquisition, Part 1 of 2: The Law of Large Numbers Part Two When a marketing manager buys a user from a mobile ad network, he knows exactly three things about… December 3, 2012
Don't build mobile games for whales Gamesbrief recently polled some gaming gurus about the wisdom of placing a singular monetization focus on whale behavior in game… November 20, 2012
Ditch Tableau and use d3.js, Part 2 of 2: Access and allies Part 1: Centralize and conquer In Part 1 of this series, I argued that a centrally-hosted analytics system built on… November 18, 2012
Ditch Tableau and use d3.js, Part 1 of 2: Centralize and conquer Part 2: Access and allies I’ve written before of the practical advantages a d3.js-based analytics system boasts over Tableau, which… November 12, 2012
Is day-one retention the most important gaming metric? I read this piece on GigaOM the other day about what VCs look for when investing in gaming start-ups, and… October 30, 2012
Mobile ad networks: in the land of the blind, the one-eyed man is king The mobile advertising landscape is caught in a strange, dynamic, transitionary stage. Information -- about everything: mobile ad networks, platforms,… October 12, 2012
