How much is platform featuring worth? Clash Royale, the latest game from Finnish developer Supercell, received a warm welcome to the app economy when it launched… March 7, 2016
Advertising models in mobile messaging apps In mid-February, a leaked document allegedly originating from Facebook indicated that the company plans to integrate ads into Facebook Messenger in… February 29, 2016
App portfolios and strategic cross promotion I delivered a presentation last week at Casual Connect Amsterdam entitled "Optimizing User Acquisition for an App Portfolio". In the… February 22, 2016
The problem with analyzing payer data in freemium Given the inherently low percentage of users in a freemium product that convert into payers, as well as the skew of… February 15, 2016
Visualizing the user lifetime funnel on mobile It's common when analyzing a freemium mobile product's metrics to focus heavily on retention as a proxy for the "quality"… February 8, 2016
Silicon Valley and the geographic distribution of hit mobile games Silicon Valley is the irrefutable world capital of the consumer technology industry; the region consistently tops lists of geographic hubs of… January 25, 2016
3 UA Megatrends for 2016 I gave the below presentation, titled 3 UA Megatrends for 2016, at the PG Connects conference in London on January… January 18, 2016
Are Games the future of the app economy? Apple released some interesting statistics around App Store spending over the holiday season last week. Among the more compelling revelations:… January 11, 2016
Results from the Mobile UA Questionnaire A few weeks ago, I linked to a questionnaire from the header of this site and in the newsletter (not… January 4, 2016
2016 predictions for mobile gaming (Previous predictions: 2015 predictions for mobile gaming, 2014 predictions for mobile gaming, 2013 predictions for mobile gaming) Arguably, the three most significant… December 28, 2015
