Fortnite skipping Google Play won’t disrupt the status quo on mobile
Posted on August 13, 2018 in Case Study, Freemium, Games, Mobile Marketing, Original ContentMeasuring advertising incrementality using Ghost Ads
Posted on August 6, 2018 in Greatest Hits, Mobile Marketing, Monetization, Original Content, Programmatic Marketing, Quantitative MarketingThe mobile app economy’s second act
Posted on July 30, 2018 in Freemium, Games, Greatest Hits, Mobile Marketing, Original ContentSucceeding with Licensed IP for Mobile F2P Games
Posted on April 16, 2018 in Freemium, Games, Greatest Hits, Mobile Marketing, Original ContentHow do mobile marketers think about LTV in 2018?
Posted on February 12, 2018 in Lifetime Customer Value, Original Content, Quantitative MarketingState of the App Economy: 2018 and Beyond
Posted on January 29, 2018 in Freemium, Mobile Marketing, Original ContentCan Amazon upset the advertising duopoly?
Posted on January 8, 2018 in Mobile Marketing, Monetization, Original ContentIs mobile marketing arbitrage?
Posted on December 11, 2017 in Mobile Marketing, Monetization, Original Content, Quantitative MarketingWas it a mistake for Instagram to sell to Facebook?
Posted on November 20, 2017 in Case Study, Mobile Marketing, Original Content, Retention, Virality