The Google Play algorithm change and the peril of ASO Last week, word began circulating within the mobile games development community that many developers had experienced a sudden and dramatic… July 2, 2018
Succeeding with Licensed IP for Mobile F2P Games This is the presentation I gave at GDC 2018 in San Francisco on March 22nd, 2018. The presentation starts with… April 16, 2018
Marketing’s biggest frustration: a product that sucks The following is a guest post by Peter Fodor, the Founder & CEO of AppAgent and a prolific contributor to… January 15, 2018
2018 predictions for mobile gaming (Previous predictions: 2017 predictions for mobile gaming, 2016 predictions for mobile gaming, 2015 predictions for mobile gaming, 2014 predictions for mobile gaming, 2013 predictions… January 2, 2018
Can mobile gaming companies go public again? On September 29th, Rovio Entertainment, the company behind Angry Birds, listed its stock on the Nasdaq Nordic exchange. The company's… October 9, 2017
Navigating the Three Stages of the Mobile Marketing Lifecycle I gave the below presentation at the PocketGamer Connects conference in Helsinki on Tuesday, September 19th. Navigating the Three stages… September 25, 2017
The thawing of the Top Grossing chart Last Wednesday, after rolling out its "Likes You" feature to Tinder Gold users in the US, the Tinder dating app… September 5, 2017
What is an IP worth for a mobile game? It's easy to think of IP licensing for mobile games as a shortcut to success: co-opt a popular and beloved… July 3, 2017
Google’s push to bring apps to low-end Android devices At its I/O event last week, Google launched Android Go, a version of the Android operating system specifically designed and… May 22, 2017
Golf Clash: A case study in free-to-play monetization Golf Clash is a golf simulation game from UK-based studio Playdemic. In the game, players compete against each other in… April 3, 2017
