Three Mobile User Acquisition Megatrends in 2017 I gave the below presentation, titled Three UA Megatrends for 2017, earlier today (January 16th, 2017) at Pocket Gamer Connects… January 16, 2017
2017 predictions for mobile gaming (Previous predictions: 2016 predictions for mobile gaming, 2015 predictions for mobile gaming, 2014 predictions for mobile gaming, 2013 predictions for mobile gaming) 2017… January 2, 2017
Top Mobile Dev Memo posts of 2016 As the door closes on 2016 and the prospects of 2017 begin to materialize, it's interesting to look back on… December 26, 2016
The Power Triad of Resonance for Mobile Games For many mobile gaming developers, marketing is the operational and practical bottleneck that most profoundly aggravates a project's commercial viability. Distribution… November 21, 2016
Nintendo’s mobile Mario game: three questions Last week, at Apple's iPhone 7 release event, Nintendo's Shigeru Miyamoto -- the original creator of the Mario Bros. game, among… September 12, 2016
Using (Free!) App Annie data to optimize your next game I delivered the below presentation last week at Casual Connect San Francisco. In the talk, I described a framework for… July 25, 2016
Nonstop Knight: A case study in mobile ad monetization Nonstop Knight is a free-to-play mobile game developed by Kopla Games and published by Flaregames in which the player's avatar… July 11, 2016
Why is Supercell worth billions? They’re better than everyone else (Editor: This is a guest post from mobile marketing expert Michael Velkes) Last week, the chorus of rumors that Chinese… June 20, 2016
Mobile Minutes, Episode #2: Highly Viral Games In this week's episode of Mobile Minutes, Ouriel and I discuss the phenomenon of highly viral games -- what they… April 11, 2016
How much does a soft launch have to cost? While much has been written on the soft launch paradigm for mobile game releases, one item remains conspicuously absent from popular… March 28, 2016
