Performance Marketing

Was the Clash of Clans Super Bowl commercial about user acquisition?

This past Sunday, Supercell aired the below commercial for Clash of Clans during the 49th NFL Super Bowl: https://www.youtube.com/watch?v=GC2qk2X3fKA NBC,…

February 2, 2015

Presentation: 3 User Acquisition Megatrends for 2015

I presented the slides below at PocketGamer Connects in London on January 13th, 2015.

January 19, 2015

The winner-takes-all nature of the app economy in one graphic

The holiday season is a frantic and lucrative time for the entire mobile ecosystem: Amazon announced that nearly 60% of its customers…

January 5, 2015

2015 predictions for mobile gaming

(Previous predictions: 2013 predictions for mobile gaming & 2014 predictions for mobile gaming) With respect to mobile gaming, 2014 might…

December 29, 2014

The evolution of the mobile app install ad

On December 10th, Google announced that its new AdWords mobile app install ad unit would be rolled out of beta. The…

December 15, 2014

Cross-promotion in Candy Crush Soda Saga

On Tuesday, November 11th, King Limited globally launched its latest mobile match-3 game, Candy Crush Soda Saga (CCSS). The game ascended…

December 8, 2014

The EU may treat device fingerprinting like cookies

On November 25th, the Article 29 Working Party – an entity within the European Commission focused on data protection initiatives…

December 1, 2014

Presentation: Winner Takes All: App Discovery, Quality, and the App Economy

Embedded below is the presentation I gave at the most recent LTV > CPI event, entitled Winner Takes All: Discoverability, Quality,…

November 24, 2014

The importance of Facebook Messenger’s 500MM users

On November 10th, Facebook publicly announced that its stand-alone Messenger app has grown to more than 500 million users. Messenger was…

November 17, 2014

The problem with the term “native ads” for mobile

One of the more prominent and rapidly-advancing trends in mobile advertising over the past 12 months (and likely quickening pace in…

October 27, 2014