The winner-takes-all nature of the app economy in one graphic The holiday season is a frantic and lucrative time for the entire mobile ecosystem: Amazon announced that nearly 60% of its customers… January 5, 2015
2015 predictions for mobile gaming (Previous predictions: 2013 predictions for mobile gaming & 2014 predictions for mobile gaming) With respect to mobile gaming, 2014 might… December 29, 2014
The evolution of the mobile app install ad On December 10th, Google announced that its new AdWords mobile app install ad unit would be rolled out of beta. The… December 15, 2014
Cross-promotion in Candy Crush Soda Saga On Tuesday, November 11th, King Limited globally launched its latest mobile match-3 game, Candy Crush Soda Saga (CCSS). The game ascended… December 8, 2014
The EU may treat device fingerprinting like cookies On November 25th, the Article 29 Working Party – an entity within the European Commission focused on data protection initiatives… December 1, 2014
Presentation: Winner Takes All: App Discovery, Quality, and the App Economy Embedded below is the presentation I gave at the most recent LTV > CPI event, entitled Winner Takes All: Discoverability, Quality,… November 24, 2014
The importance of Facebook Messenger’s 500MM users On November 10th, Facebook publicly announced that its stand-alone Messenger app has grown to more than 500 million users. Messenger was… November 17, 2014
The problem with the term “native ads” for mobile One of the more prominent and rapidly-advancing trends in mobile advertising over the past 12 months (and likely quickening pace in… October 27, 2014
Mobile advertising consolidation is being driven by these three forces Mobile advertising consolidation has accelerated because of macro trends within mobile. By most standards, the mobile advertising space seems to… October 6, 2014
Why are mobile marketing costs rising? Mobile advertising network Fiksu recently reported that, in July, average user acquisition costs in its network rose 9% year-over-year to… September 22, 2014
