Content archive

1,241 posts

Five characteristics of a viral product

Five characteristics of a viral product

September 16, 2013 Eric Benjamin Seufert

Freemium = Marketing

Freemium = Marketing

September 9, 2013 Eric Benjamin Seufert

Soft launch product development using the Minimum Viable Metrics

Soft launch product development using the Minimum Viable Metrics

September 2, 2013 Eric Benjamin Seufert

Dear indie mobile game developer

Dear indie mobile game developer

August 26, 2013 Eric Benjamin Seufert

Millennial Media's acquisition of Jumptap was all about data

Millennial Media's acquisition of Jumptap was all about data

August 19, 2013 Eric Benjamin Seufert

GungHo's stock price rollercoaster and hit-driven valuations

GungHo's stock price rollercoaster and hit-driven valuations

August 12, 2013 Eric Benjamin Seufert

Quantitative Literacy: An interview with Wharton Professor Dr. Peter Fader

Quantitative Literacy: An interview with Wharton Professor Dr. Peter Fader

August 8, 2013 Eric Benjamin Seufert

The role of LTV in freemium

The role of LTV in freemium

August 5, 2013 Eric Benjamin Seufert

Can Zynga bounce back?

July 29, 2013 Eric Benjamin Seufert

The logic and sorcery behind mobile game company valuations

July 17, 2013 Eric Benjamin Seufert

Alternative financing schemes for mobile gaming companies

July 1, 2013 Eric Benjamin Seufert

What’s the consensus on VC financing for gaming?

June 24, 2013 Eric Benjamin Seufert

How much money is Candy Crush Saga making?

June 17, 2013 Eric Benjamin Seufert

The Hidden Costs of A/B Testing

June 10, 2013 Eric Benjamin Seufert

A yield management model for mobile advertising

June 3, 2013 Eric Benjamin Seufert

Three trends in mobile advertising

May 20, 2013 Eric Benjamin Seufert

GungHo, the $15 billion dollar gaming behemoth

May 13, 2013 Eric Benjamin Seufert

King vs. Kabam on the road to IPO

May 6, 2013 Eric Benjamin Seufert

When will Android-first be a viable launch strategy on mobile?

April 29, 2013 Eric Benjamin Seufert

Should Lifetime Customer Value (LTV) be Discounted?

April 23, 2013 Eric Benjamin Seufert

The economics of mobile game publishing

April 15, 2013 Eric Benjamin Seufert

Why the retention profile is more useful than the churn metric in freemium

April 8, 2013 Eric Benjamin Seufert

An overview of mobile gaming in Asia, Part 3: Japan, with Dr. Serkan Toto

April 3, 2013 Eric Benjamin Seufert

An overview of mobile gaming in Asia, Part 2: China

March 25, 2013 Eric Benjamin Seufert

An overview of mobile gaming in Asia, Part 1: South Korea

March 18, 2013 Eric Benjamin Seufert